A two-day digital product program

Turn what you already know into a digital product that's ready to sell, in one weekend.

Product in a Weekend walks you step by step from "I have an idea, maybe?" to a validated, named, priced product sitting in your store by Sunday night.

Start my weekend, $47

"I went from spinning my wheels to a clear vision for creating digital offers." Dana C.

Product in a Weekend shown on a laptop and two phones: the Day 1 video training, the pricing tool, and a finished product card.
This is for you if

You know you have something valuable to share. You just haven't turned it into something people can buy.

Here's the truth

People don't buy information. They buy transformation.

Most first products fail for the same few reasons. They try to solve too many problems at once. They're built before anyone confirms people will pay for them. Or they get stuck in perfectionism and never make it to a store.

Product in a Weekend fixes all three. You'll start by finding the one transformation you're uniquely equipped to offer, then prove there's a market for it before you create a thing. Only then do you build, and you'll build it simple, clear, and focused on giving your customer a quick win.

Digital products have changed my life, and I know they have the power to change yours too.

I've created products like this in a single afternoon more times than I can count. This program hands you the exact process, so you're not guessing.

How the weekend works

Two days. One product. Ready to sell.

Each day opens with a video training, then an interactive guide walks you through every step and tracks your progress as you go.

Day 1
Find your product
  1. Decide. Commit to seeing it through. No failing, only learning.
  2. Check your standards. Make sure your idea offers a clear, high-value result.
  3. Name your transformation. Get clear on who you help and where you take them.
  4. Pinpoint the one problem your product will solve.
  5. Validate it with your audience using a ready-to-post poll.
  6. Analyze the market so you know people need it and want it.
  7. Choose your product type, from guides to live challenges.
Day 2
Create & package
  1. Map your product on an interactive sticky-note wall.
  2. Name it something clear, concise, and compelling.
  3. Price it at an easy-yes price you can sell with confidence.
  4. Create it with a step-by-step checklist for your product type.
  5. Package it with a product graphic, store setup, and policies.
  6. Launch it. You're ready to start selling.
What's inside

Everything you need, nothing you don't.

Two video trainings

One to kick off each day, so you know exactly what you're doing and why.

Interactive program

A guided, step-by-step tool with a progress bar that saves your work as you go.

Validation tools

A ready-to-post audience poll and test-the-waters post, written from your own answers.

Product mapper

A digital sticky-note wall to brain dump your process and arrange it into sections.

Pricing tool

Compare competitors, find your sweet spot, and choose a price you can sell with confidence.

Creation checklists

Exact steps for guides, e-books, templates, workshops, audio, live challenges, and more.

By Sunday night

You'll go from idea to open for business.

Validated

An idea people have told you they want

Named

A clear, compelling name that sells the promise

Priced

An easy-yes price you believe in

Created

A finished product that delivers a quick win

Live

A store set up and ready to take payment

Danya Collyer smiling, seated on a light stone staircase in a colorful floral maxi dress
Meet your guide

Hey there, I'm Danya.

I'm a content creator, coach, and digital product seller. I build and sell my own products, write my own content, and run my business on the same process I'm handing you here.

My hope is that you create and launch your very own digital product, and begin experiencing your own stream of income through a skill or method you already have. I can't wait to cheer you on and see what you create.

xx, Danya

Student love

Real people. Real products. Real sales.

Facebook comment from Dana Carpenter: Yess I love this! Learning from Danya has made a huge difference in my business! Her systems are clear, easy to implement and they work! I went from spinning my wheels to now having a clear vision for creating digital offers and how to launch them! Thank you Danya!
Facebook comment from Kristi Reynolds: As a mom to a newborn, I love that everything is in written form! I can easily read and go through the course while nursing my baby. So much valuable information in such a digestible way that made me confident in putting my product together. I'm so happy I got this course!
Facebook comment from Kayla Frenzel: Danya is the best! So knowledgeable about her stuff and can give you the tools to build a successful digital product.
Message: But I love it! I feel so inspired. And like I can actually do this.
Instagram DM: This helps! I am LOVING this and it's given me SO much to think about and has my head spinning with ideas. I did some polling in my stories and am so excited because I'm getting the exact answers I was hoping for to meet a need in a pain spot.
Message: I had to tell you! I am loving your course! I love how concise it is. It is helping me to take my millions of ideas and organize them.
Message: Thanks Danya, so grateful to have been given the chance to do your program. Really. It was the thing to get me back into action. And along the way I noticed just how much fun it is to create what I was thinking about but kept on pushing towards the future.
Get started

Your product is one weekend away.

Everything included
Product in a Weekend
$47
One-time payment
  • Day 1 video training: Find your product
  • Day 2 video training: Create & package
  • The interactive Product in a Weekend program with progress tracking
  • Audience poll and test-the-waters post generators
  • Sticky-note product mapper
  • Pricing tool with confidence check
  • Creation checklists for every product type
  • Store setup and packaging walkthrough
Yes! Start my weekend
Questions

Frequently asked

What if I don't have a product idea yet?

That's exactly what Day 1 is for. You'll list the transformations you've already walked yourself or others through, then narrow it down to the one people most want and will pay for.

Do I need experience creating or selling digital products?

No. You don't need experience creating products, but you do need to have solved the problem yourself. Always start with a problem you've actually solved for yourself or someone else. That's your social proof, and it's what makes your product sell.

Do I need a big following?

Not at all. You'll poll your current audience to validate your idea, even if you don't have many followers. The right people matter more than the number of people.

What tools do I need?

A free Canva account works for most products, plus Stan Store to sell and deliver your product. The program walks you through setting everything up, and it recommends free options wherever possible.

What kind of product will I create?

Whatever best gets your customer their result: a PDF guide, e-book, checklist, template, printables, swipe file, audio recording, video workshop, live challenge, or course. The program helps you choose.

What if I can't finish in one weekend?

That's okay. This isn't a race. Your progress saves automatically, so you can pick up right where you left off. Give yourself the time and space to create something you're proud of.

Everything begins with a decision.

Decide today that this weekend is the first day of something really incredible. Your first digital product is waiting.

Get Product in a Weekend, $47